The Drug Advertisements Of New Zealand - 992 Words

Bill Maher once mocked the aggressive nature of the drug advertisements that direct you to tell your doctor that their drug is right for you. â€Å"Tell your doctor? Shouldn’t your doctor tell you what drugs you need. When you tell your doctor isn’t he just a dealer at that point,† said Bill Maher. The American public generally trusts their government to protect them from the hidden dangers prescription and over-the-counter drugs. However, that trust isn’t fully warranted as the FDA has been featured in the GAO report of â€Å"high risk† agencies which need drastic reforms. After all, the FDA is in charge of regulating the shameless drug advertisements that inundate the airwaves. New Zealand is the only other developed nation in the world where prescription drugs are advertised directly to consumers. The American pharmaceutical industry used to abide by a term â€Å"ethical marketing,† meaning that drug companies could only market to physicians. On the other hand, there is a valid argument for allowing direct-to-consumer drug advertisements as the flow of information and transparency are beneficial. However, there obviously needs to be some checks and balances. This experiment began with a print advertisement in 1981 in Reader’s Digest and the first TV ad took place in 1983. At that time, the FDA had several rules in place requiring companies to offer a fair and balanced presentation. In sum, this was a responsible era of advertising. However, the nature of direct-to-consumer drugShow MoreRelatedPharmaceutical Corruption : Drugs At The Innocent Age Of Two1545 Words   |  7 PagesPharmaceutical Corruption Children being prescribed drugs at the innocent age of two, over three quarters of adults in America on a prescription drug, highly addictive drugs being abused by the elderly, the list goes on. An Injustice that nearly everybody will experience in their lives involves pharmaceutical corruption. 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Advertising is a relatively new phenomenon for pharmaceutical companies in the United States. â€Å"In 1985, the U.S. Food and Drug Administration (FDA), which has the responsibility for safety regulations governing drugs, passed a ruling that allowed direct market to consumers on the condition that a great deal of warning information was provided about side effects and otherRead MoreTelevision Advertising For Prescription And Nonprescription Drugs758 Words   |  4 PagesPrescription and Nonprescription Drugs. On the words of the Chartered Institute of Marketing (2013), marketing is defined as an administration method, accountable for recognizing, predicting and capturing customer demands profitably. 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Their argument was that other dangerous drugs like cocaine was banned the world over though it was a free choice argument as well. The following statistics gave a solid argument as to why the government of India was on track in banning tobacco advertisement. In 1981, the Supreme Court (of Appeal) in Belgium gave its ruling that a ban on tobacco advertising was not unconstitutional. In 1991 the FrenchRead MoreAdvertising Prescription Drugs And The United States1021 Words   |  5 Pagesare aware of â€Å"direct-to consumer (DTC) advertising for prescription drugs. These are ads provided by drug companies in the intent to educate the general public on the benefits of their product. They often feature celebrities or catchy cartoons with very healthy satisfied patients. This type of advertising of prescription drugs is unique to the United States. It was one of only two countries that allows DTC advertising. New Zealand is the only other developed nation that does. If the intent is to